Experience the immersive Next gen commerce for new gen consumers with in gaming

Trophée is bridging Real and virtual worlds

The crucial role of selling real-world items in digital games

Introduction

Trophée has created an all-new category called game commerce and has introduced the world’s first game-commerce company. In the dynamic digital gaming landscape, the intersection of real-world commerce and virtual environments has become a pivotal aspect of the gaming experience. Trophée with its cutting-edge technology and exclusive ad formats, facilitating the commerce of tangible real world items within digital games, shedding light on the benefits for players, developers, brands and the gaming industry as a whole.

Unlike the traditional ad formats for games, Trophée has introduced the user generated commerce and advertising ad format by taking users interest, consent and purchase intent. This is in favour of gamers, brands and game companies. This is a start of new era of game advertising which is truly non-intrusive, fully integrated and immersive in nature, where only the relevant advertising will be appeared to gamers with in games based on their preference.

Premium Monetization Opportunities for Game Developers:

Selling real-world items within digital games creates lucrative and sustainable monetization opportunities for game developers. By partnering with brands for immersive product integration and implementing in-game marketplaces, Trophée is generating additional and premium revenue streams beyond traditional ad sales and microtransactions (IAP). This financial boost contributes to the sustainability and growth of the gaming industry in the long run.

Enhanced Player Engagement:

Embracing technology to incorporate real-world items into digital games enhances player engagement by adding a layer of realism, gamification and personalization. Whether it's customized in-game merchandise or virtual replicas of real products, players are drawn into a more immersive and meaningful gaming experience. Trophée is uplifting the gamers experience and basic metrics like average session time & retention rate.

Economic Impact on In-Game Economies:

The introduction of real-world items into digital game economies has a cascading effect, stimulating virtual marketplaces and creating a dynamic in-game economy. Players can do the commerce activities for tangible items within the game, and can win in-game coins/gems in the exchange, which they can use to buy the other virtual items with in games.

Brand Collaborations and Marketing Opportunities:

Selling real-world items within digital games creates a unique avenue for brand collaborations and marketing initiatives. Brands can leverage in-game advertising, product placements, and exclusive in-game items to reach a targeted new generation audiences of engaged gamers, establishing a mutually beneficial relationship between the gaming and business sectors. Trophée is enabling it in a seamless and unified fashion.

Conclusion

The importance of selling real-world items within digital games using Trophée extends beyond uplifting the monetization. It transforms the gaming experience, providing players with enhanced engagement, developers with new revenue streams, and brands with innovative marketing opportunities.